Press Release Template
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Marketing and Promotion
How to Send a Press Release
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How to Develop a Newsletter or Email Blast to Market Your Advocacy Practice
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Maximize Your AdvoConnection Directory Listing
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Less Is More
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Marketing – Take Advantage of Family Holidays
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Help a Reporter Out – HARO
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Asking for Feedback
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Preparing Your Elevator Speech
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The Importance of a Call to Action
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Is It Time to Blog? (Quick answer — YES!)
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How to Blog
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How to Contribute to the APHA Blog
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Adding Client Testimonials or Reviews to Your AdvoConnection Directory Listing
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How to Find Your Public Profile Address in the AdvoConnection Directory
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Conversation Strategies for Engaging a Client
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Marketing, Ethics and the Law
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Introduce Yourself to Your Client’s Providers
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Marketing to Employers, Helping Their Employees
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3 Steps to Managing Potential Client Phone Conversations So They’ll Sign a Contract with You
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