Callins, Podcasts, Webinars

• Marketing & Promotion

Improve Your Directory Listing

For +ADL (Directory Listed) Members Only

• Create a Winning Listing to Attract More Clients (free email course)
• Profile FAQs, How-Tos, and Troubleshooting (article)
• Improving Your AdvoConnection Directory Listing (webinar)

PracticeUP! Online Courses

• Take courses online to learn more about practice marketing and promotion.
• PACE Members can get discounts and coupon codes here.
• Premium and Premium +ADL Members can get discounts and coupon codes here

Miscellaneous Marketing Resources

• Add client testimonials and endorsements to your AdvoConnection Listing
• Contribute to the APHA blog
• Do you publish a newsletter?  Access hundreds of articles to use (free)
• Add APHA badges to your website
• Sign the Health Advocate’s Code of Conduct & Professional Standards
• Add your news or published article to the APHA and AdvoConnection sites
• The Health Advocate’s Basic Marketing Handbook
• The Health Advocate’s Advanced Marketing Handbook

Ask or Discuss Marketing in the Connect! Discussion Forum

• Find fellow advocates of every experience and background to discuss advocacy topics, business topics, or to answer your questions.
• Link to the APHA Connect! Discussion Forum

Articles, Podcasts and Other Content for Marketing & Promotion

Please Note: Some of the links below may be available to Premium and Premium +ADL members only.

• Advocates and the Web – What You Need to Know for 2015 and Beyond
• Meet Peggy Klaus, Author of Brag! The Art of Tooting Your Own Horn Without Blowing It
• Advertising and Marketing Overview
• Getting Started with Social Media
• Social Media Tips and Tricks
• Approaching Employers as Target Audiences (Marketing) with Lee Saviola, Saviola Consulting
• Marketing Best Practices for Advocates and Care Professionals
• Marketing Tips and Tactics
• Is Social Media Worth Your Time?
• How to Develop a Practice Niche
• Blogging 101 (An APHA Expert Call-in)
• Marketing to Unions 
• The Basics of Public Speaking for Advocates
• Speaking Topic: Stay Safe in the Hospital
• Creating New Revenue Streams
• Creating an Email Newsletter to Market Your Practice
• Ask APHA!
• Establishing Your Reputation as an Expert
• 3 Steps to Managing Potential Client Phone Conversations So They’ll Sign a Contract with You
• Marketing to Employers, Helping Their Employees
• Introduce Yourself to Your Client’s Providers
• Marketing, Ethics and the Law
• Conversation Strategies for Engaging a Client
• How to Find Your Public Profile Address in the AdvoConnection Directory
• Adding Client Testimonials or Reviews to Your AdvoConnection Directory Listing
• How to Contribute to the APHA Blog
• How to Blog
• Is It Time to Blog?  (Quick answer — YES!)
• The Importance of a Call to Action
• Preparing Your Elevator Speech
• Asking for Feedback
• Help a Reporter Out – HARO
• Marketing – Take Advantage of Family Holidays
• Less Is More
• Maximize Your AdvoConnection Directory Listing
• How to Develop a Newsletter or Email Blast to Market Your Advocacy Practice
• How to Send a Press Release
• Press Release Template
• Sales vs Marketing – and How to Use the Information
• Optimizing for Search Engines (SEO)
• Twitter, Facebook and other Social Networking
• A Patient Advocate’s Top 10 Marketing Tactics
• Advocates in the News!
• Access to Patient Empowerment Articles for Your Marketing Use
• Marketing to Seniors and Their Family Caregivers
• An Advocate’s Website Checklist
• Employee Assistance Programs
• How portable is our business?
• Disclosing our own personal medical experiences?
• Dependable Doc App
• Competition
• Client Action Plan, Scope of Engagement, Free Assessments
• Powerful Advertising: Medical Error statistics from Johns Hopkins
• Social Media Investment – Time and Money
• Recommendation for web designer and digital marketing
• Maximize Your Directory Listing: Up Your Game, Attract More Clients
• Client Testimonials: Why and How?
• Email Blasts and Newsletters – Opt-in and Opt-out
• Member Recommended Vendors
• Client Comments: Receiving Negative Feedback or Complaints
• Background (including Criminal) Checks for Private, Independent Advocates
• Creating Your Business Cards – Best Practices
• GNA – and You! How “GNA” – Greater National Advocates Will Grow Our Profession
• Spotlight on Solos – An Exclusive APHA Video Webinar
• Is Independent Advocacy Right For Me? (A Podcast Series)
• Is Independent Advocacy Right For Me? (Podcast #1 in the Series)
• Is Independent Advocacy Right For Me? (Podcast #2 in the Series)
• Is Independent Advocacy Right For Me? (Podcast #3 in the Series)
• Is Independent Advocacy Right For Me? (Podcast #4 in the Series)
• Is Independent Advocacy Right For Me? (Podcast #5 in the Series)
• Is Independent Advocacy Right For Me? (Podcast – Bonus in the Series)
• Practice for Sale: Executive Summary or Sale Memorandum
• Practice for Sale: Non-Disclosure Agreement
• Overcoming the Paralysis of Analysis (Expert Call-in Follow Up)
• Guerrilla Marketing Tactics Advocates and Care Managers Will Love (Expert Call-in Follow Up)
• Using Narrative or Story Telling to Expand Your Reach (Expert Call-in Follow Up)
• List Your Practice in All Available Directories
• Tackling Your Clients’ Surprise or Balance Medical Bills (Expert Call-in Follow Up)
• Call the Mediator! Finding Help to Resolve Client-Family and Provider Conflicts (Expert Call-in Follow Up)
• Guerrilla Marketing Revisited: More Non-Traditional Tactics (Expert Call-in Follow Up)
• Marshall Allen – Never Pay First Bill (Expert Call-in Follow Up)