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(Update #2) Fostering the Right Attitude for Your Clients and Your Practice
Covid-19 Update: March 19, 2020 During the past week, as the coronavirus / COVID-19 crisis has taken over our lives, I have heard from many advocates who are taking all the steps needed to stay safe, who tell me they are recommending such steps to others, and that (in the words of one) they are “just planning to wait it out until this all blows over.” No NO No No No! That is NOT the right thinking for smart practice owners! In fact, it’s just the opposite of how we should be looking at our world right now, as follows: We are in the throes of a health crisis! A crisis is a crisis – and if you are someone who calls yourself a professional, working in the health and medical space, then this is the PRIME TIME to step up, to become pro-active – and to shine! This is NOT the time to wait for the crisis to blow over! In fact, I would go so far as to say it is a violation of an advocate’s ethics and standards to just step back and not prepare to help the patients and families who need us now more than ever. Now, granted, I realize that all we are hearing is that we should go home, to self-isolate, and to social distance ourselves, etc. But that does not mean we stop our advocacy! The two – being pro-active advocates, and staying safe – do not have to be mutually exclusive. And THAT is today’s message. In the coming weeks and months, we/APHA will be bringing you resources, ideas, mindsets, cheerleading, and whatever it takes to be sure that: You keep yourself and your loved ones safe. You are prepared – because this COVID-19 tsunami will affect all advocates and their businesses. You can continue working, helping the patients and families who need you, and keeping your practice healthy, too, so that, on the other side, you are in a good position to continue succeeding in practice. We’ll begin by highlighting APHA Master Resources – where we have categorized and curated…