Patient Advocates and the Coronavirus

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Patient Advocates and the Coronavirus

Unless you’ve been living under a rock, you know you can’t turn on the news, read news online or in a newspaper, or attend an event, or go anywhere – in person or online – without seeing or hearing something about the 2019 coronavirus.It’s the only health-related story that can knock the horror of uncontrolled medical bills lower down the list of headlines. And, of course, because its eventual impact is totally unknown, it frightens people in ways only the media knows how to frighten people.Since we all work in the world of health and medical care, and because advocates are known to be straight-shooters (because our allegiance is only to patients!) you may find friends, family, clients, and potential clients turning to you for information, asking you questions about the virus. I know this because in 2009, when the Swine Flu (H1N1) hit, I was writing for About.com (now VeryWellHealth.com ) and the number of people reading my articles shot from about 20,000 a day to 100,000+ readers per day – all reading articles I had written about Swine Flu from a patient’s point of view. From curtailing conspiracy theories, to dos’ and don’ts, to staying safe, etc… They weren’t science. They were reassurance through facts, focused on providing peace of mind.Now, fast forward 10+ years, and it’s time for all patient advocates to step up to that role. Everyone can access the web and read what’s there – frightening information put out there by groups that DO want us to be afraid, and groups who DO want us to spend money to allay our fears.So – as advocates and care managers – let’s see what we can do to be different!This is an exercise in turning a challenge into something positive with four goals:  to be usefulto support peace of mind for our loved ones, friends, and clientsto be recognized as a proactive advocate and leaderto improve the regard for our businesses, too. Here are some ideas for steps you can take, in no particular order. They are intended simply to get your own creative and reassuring juices…


 

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