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How Wearing the Right Shoes Can Define Your Success

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How Wearing the Right Shoes Can Define Your Success

In the midst of this spring’s APHA Academy, we are working on marketing lessons. Marketing – that very necessary planning step in client acquisition that forces us to figure out WHO needs our services, WHY they need our services, and HOW best we can communicate the information they need to hire us. We do that by defining our target audiences, figuring out what motivates them to hire us, then making sure we provide messages supportive of that goal. Now, granted, that sounds like a lot of marketing-speak! So instead, let me phrase it more simply: We learn to walk a … How Wearing the Right Shoes Can Define Your Success Continue Reading The post How Wearing the Right Shoes Can Define Your Success first appeared on APHA Blog : The Alliance of Professional Health Advocates.


 

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