This post was published at, and has been shared by the APHA Blog.
It is provided so you can find it in a search here at myAPHA.org, but you’ll need to link to the original post to read it in its entirety.
Employers as Clients – Pushing the Right Buttons and Avoiding Landmines, Too
One great idea for marketing our advocacy services and acquiring new clients is to reach out to employers to encourage them to hire us on behalf of their employees. When done well, and right, it can be a win-win-win situation for all involved, and in the end, the patient-client-employee feels extremely well served. Seems pretty simple, right? Well, maybe not so… Many independent advocates have attempted such outreach in the past, only to be met with brick walls and great …