Course Content
Lesson 1 – Welcome and Orientation – Fall/Winter 2026
Available on September 6, 2026 12:00 am
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Lesson 2 – Setting the Stage for Your and Your New Practice – Fall/Winter 2026
Available on September 6, 2026 12:00 am
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Lesson 3 – Setting Your Goals – Fall/Winter 2026
Available on September 9, 2026 12:00 am
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Lesson 4 – Early Decisions – Fall/Winter 2026
Available on September 13, 2026 12:00 am
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Lesson 5 – Advocacy Ethics – Fall/Winter 2026
Available on September 13, 2026 12:00 am
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Lesson 6 – Financial Basics – Fall/Winter 2026
Available on September 20, 2026 12:00 am
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Lesson 7 – Setting Your Prices – Fall/Winter 2026
Available on September 20, 2026 12:00 am
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Lesson 8 – Insurance for Your Practice – Fall/Winter 2026
Available on September 27, 2026 12:00 am
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Lesson 9 – Legal Needs and Considerations – Fall/Winter 2026
Available on September 27, 2026 12:00 am
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Lesson 10 – Introduction to Client Acquisition – Fall/Winter 2026
Available on October 4, 2026 12:00 am
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Lesson 11 – Client Assessments & Estimates – Fall/Winter 2026
Available on October 11, 2026 12:00 am
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Lesson 12 – Client Acquisition – Getting Started with Marketing – Fall/Winter 2026
Available on October 14, 2026 12:00 am
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Lesson 13 – Target Audiences, Messaging, and Choosing a Niche – Fall/Winter 2026
Available on October 18, 2026 12:00 am
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Lesson 14 – Branding, Elevator Pitches, and Narratives (Marketing) – Fall/Winter 2026
Available on October 18, 2026 12:00 am
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Lesson 15 – Overcoming Objections (Marketing, Messaging) – Fall/Winter 2026
Available on October 25, 2026 12:00 am
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Lesson 16 – Intro to Web Marketing and SEO – Fall/Winter 2026
Available on November 1, 2026 12:00 am
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Lesson 17 – Newsletters and Email Collection – Fall/Winter 2026
Available on November 4, 2026 12:00 am
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Lesson 18 – Blogging and Social Media – Fall/Winter 2026
Available on November 4, 2026 12:00 am
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Lessons 19 and 20 – Becoming the Expert / Using Public Relations – Fall/Winter 2026
Available on November 8, 2026 12:00 am
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Lesson 21 – Public Speaking – Fall/Winter 2026
Available on November 15, 2026 12:00 am
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Lesson 22 – Choosing the Right Marketing Tactics and Measuring Marketing Success – Fall/Winter 2026
Available on November 22, 2026 12:00 am
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Lesson 23 – Workflow – Fall/Winter 2026
Available on November 23, 2026 12:00 am
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Lesson 24 – Best Practices – Fall/Winter 2026
Available on November 24, 2026 12:00 am
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Lesson 25 – Let’s Launch! – Fall/Winter 2026
Available on December 6, 2026 12:00 am
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