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Charge More! It’s Good for Everyone (Including Your Clients)!
It’s the question I’m asked by newbies more frequently than any other: How much can I charge? (BTW – what they really mean is – How much can I make?) To answer those questions in 2014, I posed these questions: What is it worth to find someone who can provide quality to a life that has little or no quality because of health problems? What is it worth to find someone who can save you tens of thousands of dollars, or to prevent you from going bankrupt? What is it worth to find someone who can alleviate your fear and provide peace of mind? The answers were straightforward: On the high end, it’s worth about $350 an hour. But on the low end, every day, many of you behave as if it’s worth is $0. Nothing. Zero. Nada. Zip. I went on to chastise those who are selling themselves and our profession short by not charging enough, and to tell them that they WILL go out of business. They cannot survive in practice without charging enough. [[OK – please pause here and read the cited post: You’re Not Charging Enough and It’s Hurting Our Entire Profession ]] None of that has changed. But now, these more-than-two-years-later, I have a different point of view for you to consider. With the advent of a new year, it’s an easy time, and a logical time to raise your rates! And that’s today’s overall message. We’ll begin with a story. Having just moved into a new house, my husband and I have discovered that we get almost no cell reception. Someone calls, but our phones don’t ring. We try to place a call, and the call goes nowhere. We have one tiny “bar”, or we have that circle with the line through it (no coverage at all.) Very frustrating. Touching base with neighbors we learn that many of them have the same trouble. It turns out the problem is related to the way these homes are built; the materials used (which are chosen for their ability to withstand Florida hurricanes) interfere with cell reception…