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Winter-Spring 2022 Cohort

  RETURN TO YOUR COHORT HOMEPAGE

100 Days to Launch Your Practice

Week 7:
Lesson 13: Client Acquisition – Getting Started with Marketing

Due Date:  Monday, March 14

Need Help?  Ask in the Forum.


Overview

Once you’ve engaged a potential client on the phone, it’s time to get down to business. Your next step will be offering an assessment and producing an estimate.  So that’s where this lesson will take us, too.

Lesson Tasks

Watch the Lesson 13 video (below) where we cover some quick marketing basics, including the descriptions and explanations for the 14 Marketing Best Practices for advocates. (24 minutes) 

Questions?  Ask them in the Discussion Forum.

Additional Reading and Resources

(Optional but Helpful – Use these readings and resources to clarify or expand on the tasks above.)

Discussion Forum

Link to the Connect! Discussion Forum to discuss this lesson with your fellow students.

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*SGOP is The Start and Grow Your Own Practice Handbook – the green book – just a quick and easy acronym!



*SGOP is The Start and Grow Your Own Practice Handbook – the green book – just a quick and easy acronym!

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