Most of us look for ways we can do marketing outreach inexpensively and without spending much time. When combined with the realization that we need to stay in front of our potential audiences so that we don’t end up OOS, OOM (out of sight, out of mind!) – an email newsletter becomes even more enticing.
This call-in will be nitty gritty: how to gather email addresses of interested parties, the concepts of opt-in and opt-out, what topics to include in a newsletter, how frequently to send them, and the absolute must-haves for all newsletters to make them work for promoting your practice.
The Alliance of Professional Health Advocates’ Trisha Torrey, author of The Health Advocate’s Marketing Handbooks, will be our expert for this call-in.
Podcast Available: 40 minutes
- Access to almost 200 articles for use in your newsletters (Premium members only)
- Email marketing vendors list
- Purchase The Health Advocate’s Basic Marketing Handbook
- Purchase The Health Advocate’s Advanced Marketing Handbook
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