10 Lessons Patient Advocates and Navigators Can Learn from the Superbowl

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10 Lessons Patient Advocates and Navigators Can Learn from the Superbowl

I’ll confess that I’m not a big football fan.  And I’m certainly not a big fan of sports metaphors (which actually drive me crazy in business because I think they are exclusionary – not everyone understands them.) But I am a fan of learning good business lessons from the experiences we have and the activities that are going on around us.  And the lessons we can pull from the Superbowl are, well… super.  So please forgive the sports metaphors for the moment, and see what you can learn: 1.  The Superbowl is about excellence. Only the top two teams in any given year are invited to play in the Superbowl.  Beyond the fact that they have won so many games, they are also talked about in the most glowing terms.    As advocates and navigators, we can strive for that same high regard by performing our services with excellence so that those we work about talk about us in those kinds of glowing terms, too. 2.  The Superbowl is about outreach and promotion. Even if you aren’t a fan of one of the Superbowl teams, you know who they are,  what cities they are from, and other assorted details, simply because you can’t miss them. No matter what time of the year it is, if someone talks about pro football, they mention the Superbowl, too.  The lesson from this is very clear.  Let your potential clients think of you anytime someone mentions medical challenges or illness. 3.  The Superbowl is about outcomes and bragging rights. Every pro football team aspires to not only make it to the Superbowl, but to win it, too.  There are a number of ways we strive to “win” as advocates and navigators.  One is that we can “win” a client when they decide to work with us.  But of even more value is the “win” of helping that client find improved medical outcomes (or money outcomes) because we did our work well. Wins mean bragging rights – and that tells us to remember to ask for testimonials and endorsements, too. 4. The Superbowl is about teamwork.…


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