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APHA Agenda
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This Week's APHA Agenda

Tuesday, April 5, 2022

The ladder of success is best climbed by
stepping on the rungs of opportunity.
~ Ayn Rand


	Link & Learn
	Don't forget: you'll need to be logged into the APHA membership site to access many of these links: www.myAPHA.org

	Important and NEW! Follow up from our call last week with APHA's new leadership: a summary of the call and answers to your questions: Meet Deb Gordon and Dena Feingold: APHA's New Leaders

	Should Insurance Provide Reimbursement to Independent Advocates? (APHA Blog)

	Using Narrative or Story Telling to Expand Your Reach

	Plagiarism – Find It, Stop It, Try to Prevent It and How to Use Someone’s Work Without Infringing

Schedule & Attend

Expert Call-in

Putting LinkedIn to Work for You and Your Practice

Tuesday, April 12, 2022 <-- next week!

LinkedIn’s roots were all about creating online connections among business people, and helping employers and job hunters connect.

Today LinkedIn may still do that – but its usage has gone miles beyond “just” that. Today LinkedIn can be a great way to connect with other advocates, potential clients, businesses that need advocates – and more.

However – promoting your advocacy practice, and making those connections requires a very specific approach to creating your LinkedIn profile. Whereas we used to add resume-type information to LinkedIn (for those early usages), today there is a far more effective approach to promoting yourself and your work to the right people on LinkedIn.

How? Enter this topic’s expert, Nicole Broadhurst, APHA member and proprietor of Tennessee Health Advocates. Nicole has made a study of this advanced approach to her LinkedIn profile, and is prepared to help others improve their listings, too. It’s a new way of thinking about LinkedIn and who and how it can affect, then compiling a profile that helps make that happen. Take a look at Nicole’s LinkedIn profle to see her different approach!

If you already have a LinkedIn profile, this approach will very likely surprise you. If you don’t have one – then this is the time and place to get started.

Join us for this informative conversation featuring a new approach to making LinkedIn work for you and your practice.

The ICOPA Conference 2022

New! Updated COVID policy!

The International Conference
on Patient Advocacy

April 28 - 30, 2022
Westin O'Hare (Rosemont) Chicago

Come to network with fellow advocates; hear interesting speakers, meet great sponsors, find other professionals who can complement your practice, and earn CEs.

Meet new people. Learn new skills and approaches to your practice.
Leave with more new and useful ideas than you can imagine.

(Attendees must agree and adhere to COVID policies)
Learn more and register now!

CE information has been updated.

Get registered, then book your transportation and hotel before the prices go up!

	5 Star Reviews!
	Congratulations to these AdvoConnection Directory-Listed members who have achieved and received 5 star reviews for their work! Remember - these stars were awarded by clients for whom they have saved lives, health, or money, and improved the quality of life for the person who took the time to provide the review.

	Deidra Kindred
	Gail Gilberto (x2)

	Should your clients be providing testimonials and endorsements for your directory listing too? Here are some guidelines to help you request them.

For +ADL Members Only

A special section for AdvoConnection Directory Listed members.

March directory profile stats are now available. Here's how to retrieve yours.

Monitor requests for help! Patients need you! Recent requests have come from:

Minnesota	Michigan	Ohio
Nevada	Colorado	Texas
... and other states and provinces!

Reminder! It's always a good time to ask former clients for a testimonial for your AdvoConnection listing. Here's how to make it easy.

	Bravo! AdvoConnection Top Search and SEO* congrats to:
	*SEO = Search Engine Optimization = tweaking your listing so search engines like Google, Yahoo, Bing include your listing at the top of their search results.
	These members had the most visits to their AdvoConnection Directory listings in March. ( How many visits did your profile get? )

	Susan Cooley (98 visits / 40 potential clients)
	Lisa Berry Blackstock (66 visits / 63 potential clients)
	Stephan deBuren (39 visits / 32 potential clients)

	Want to increase your directory visits? Find help here.

	Feed the Suggestion Box!
	We want to hear from you!

	Your new APHA leadership invites you to share YOUR priorities, ideas, suggestions, complaints.... whatever is on your mind! Most pages on the myAPHA site have a link to the APHA Suggestion Box. It takes you to the Suggestion Box page and form. Please use it liberally!

	In the Media
	News mentions for APHA members and the organization. See the master list of all APHA and member news mentions.

	APHA member Gayle Byck was interviewed for Marshall Allen’s article: The Baby Survived. But the Mom Almost Had a Heart Attack When She Got the Hospital Bill.

	APHA Premium +ADL members: Want to respond to media requests for advocate expertise? Find them in your +ADL Connect! Discussion Forum - see the list of recent requests below. If you are a Premium +ADL member featured in the news, please submit the link to us.

	Take a Course at PracticeUP!
	PracticeUP! Online is a sister site to APHA and offers online courses to help you learn the skills you need to start and grow your business. APHA members take courses for free or at a discount. www.PracticeUPOnline.com

Client Acquisition: Converting Callers to Clients

Most APHA members may take this course for free!

	Take this course:
•	You’ll know exactly what to say, when, and how to say it to improve your chances of acquiring a new client
•	You’ll know how to answer the question, “How much do you charge?,” even when you don’t yet know the answer.
•	You’ll better understand objections, and how to overcome them in a call.
•	You’ll find a useful and very specific, effective call format for contracting and getting paid.

	Find your coupon code to take this course for free! Client Acquisition: Converting Callers to Clients

Reviews found on Amazon:

	This is a great marketing book that is exceptionally organized, easy to understand and includes exceptional advice. The specific marketing strategies on public relations, creative ideas on developing and defining your brand and the wonderful resource list at the end of the book are just a few reasons why I love and recommend this book.

	While the information in the book is basic - good for someone with no business experience - it also lays out a concrete path of 'must do' tasks for anyone starting a private healthcare advocate business and keeps you on track.

	This book is well written, well organized, and contains valuable information for businesses in this field. I recommend it without reservation.

	Learn more about The Health Advocate's Basic Marketing Handbook Take advantage of your APHA Discount from here.

	Connect & Share
	In the APHA Connect! Discussion Forum *Indicates a Forum open to only designated members

General Conversation
	GDPR & HIPAA Comparison Question
	Policy and Procedure Manual
	Stats: U.S. National Health Spending
	Anthem Insurance- FINED in Georgia!
	Advocating for Children
	Living Will
	PACB Test Preparation
	Who is the Client?
	ICYMI – Did you hear our news? Questions requested!
	Doctor questioning insurance benefits?
	Meet Our New APHA Leaders: Call Summary and FAQs Now Available

+ADL Forum*
	Translation Services
	Media Request – NerdWallet
	Mississippi Disability
	Sloppy medical records keeping by doc
	Translation Services

Medical Billing & Claims SIG Forum*
	Question regarding PAC Board Certification Test
	Negative Discount???
	Retroactive network exceptions/PPO waivers
	Unique Scenario regarding Advanced Beneficiary Notice (ABN)
	Article re: Millions with lose Medicaid Coverage when COVID Emergency Ends

APHA Academy 100 Days to Launch (WS 2022)*
	Access to course material
	Survey Request – Next Cohort Virtual Meeting
	Lesson 19: Blogging and Social Media
	Lesson 18: Newsletters and Collecting Email Addresses
	Live Lesson #3 (Lesson 17) Advocates and the Web

The Alliance of Professional Health Advocates

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