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APHA Agenda
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This Week's APHA Agenda

Tuesday, March 22, 2022

To have something you've never had you must
first do something you've never done.
~ Thomas Jefferson


	Link & Learn
	Don't forget: you'll need to be logged into the APHA membership site to access many of these links: www.myAPHA.org

	Podcast and Resources for last week's APHA Expert Call-in: Prepare to Help COVID “Long-Haul” Patients

	Sleep Deprivation Spells Opportunity – and Responsibility(APHA Blog)

	Use Your Calendar to Make You More Efficient, Effective, Creative, and Successful (PracticeUP! Tip)

	Expanding Your Practice and Services with Video Delivery

	Easy Preparation for Federal Income Taxes

Schedule & Attend

Expert Call-in

Putting LinkedIn to Work for You and Your Practice

Tuesday, April 12, 2022

LinkedIn’s roots were all about creating online connections among business people, and helping employers and job hunters connect.

Today LinkedIn may still do that – but its usage has gone miles beyond “just” that. Today LinkedIn can be a great way to connect with other advocates, potential clients, businesses that need advocates – and more.

However – promoting your advocacy practice, and making those connections requires a very specific approach to creating your LinkedIn profile. Whereas we used to add resume-type information to LinkedIn (for those early usages), today there is a far more effective approach to promoting yourself and your work to the right people on LinkedIn.

How? Enter this topic’s expert, Nicole Broadhurst, APHA member and proprietor of Tennessee Health Advocates. Nicole has made a study of this advanced approach to her LinkedIn profile, and is prepared to help others improve their listings, too. It’s a new way of thinking about LinkedIn and who and how it can affect, then compiling a profile that helps make that happen. Take a look at Nicole’s LinkedIn profle to see her different approach!

If you already have a LinkedIn profile, this approach will very likely surprise you. If you don’t have one – then this is the time and place to get started.

Join us for this informative conversation featuring a new approach to making LinkedIn work for you and your practice.

The ICOPA Conference 2022

Yes - in person!

The International Conference
on Patient Advocacy

April 28 - 30, 2022
Westin O'Hare (Rosemont) Chicago

Come to network with fellow advocates; hear interesting speakers, meet great sponsors, find other professionals who can complement your practice, and earn CEs.

Meet new people. Learn new skills and approaches to your practice.
Leave with more new and useful ideas than you can imagine.

(Attendees must agree and adhere to COVID policies)
Learn more and register now!

Get registered, then book your transportation and hotel before the prices go up!

	5 Star Reviews!
	Congratulations to these AdvoConnection Directory-Listed members who have achieved and received 5 star reviews for their work! Remember - these stars were awarded by clients for whom they have saved lives, health, or money, and improved the quality of life for the person who took the time to provide the review.

	Brandie Bland (x4)
	Ashley Abuel
	Adria Goldman Gross

	Should your clients be providing testimonials and endorsements for your directory listing too? Here are some guidelines to help you request them.

For +ADL Members Only

A special section for AdvoConnection Directory Listed members.

February directory profile stats are now available. Here's how to retrieve yours.

Monitor requests for help! Patients need you! Recent requests have come from:

Michigan	Nevada	Colorado
Minnesota	Texas	Missouri
... and other states and provinces!

Reminder! It's always a good time to ask former clients for a testimonial for your AdvoConnection listing. Here's how to make it easy.

	Now is the time to step up to Patient Advocacy Certification!

	Wishing the very best of luck to all our APHA members who will take their certification exams this week!

	You, too, can become a Board Certified Patient Advocate! Registration is open through March 25 for the Spring Exam Cycle. Registration closes later this week! Exam dates: March 5 to April 2nd Learn more and get registered for the exam!

	Link to the Patient Advocate Certification Board

	Take a Course at PracticeUP!
	PracticeUP! Online is a sister site to APHA and offers online courses to help you learn the skills you need to start and grow your business. APHA members take courses for free or at a discount. www.PracticeUPOnline.com

Client Acquisition: Converting Callers to Clients

Most APHA members may take this course for free!

	Take this course:
•	You’ll know exactly what to say, when, and how to say it to improve your chances of acquiring a new client
•	You’ll know how to answer the question, “How much do you charge?”, even when you don’t yet know the answer.
•	You’ll better understand objections, and how to overcome them in a call.
•	You’ll find a useful and very specific, effective call format for contracting and getting paid.

	Find your coupon code to take this course for free! Client Acquisition: Converting Callers to Clients

Reviews found on Amazon:

	This is a great marketing book that is exceptionally organized, easy to understand and includes exceptional advice. The specific marketing strategies on public relations, creative ideas on developing and defining your brand and the wonderful resource list at the end of the book are just a few reasons why I love and recommend this book.

	While the information in the book is basic - good for someone with no business experience - it also lays out a concrete path of 'must do' tasks for anyone starting a private healthcare advocate business and keeps you on track.

	This book is well written, well organized, and contains valuable information for businesses in this field. I recommend it without reservation.

	Learn more about The Health Advocate's Basic Marketing Handbook Take advantage of your APHA Discount from here.

	Connect & Share
	In the APHA Connect! Discussion Forum *Indicates a Forum open to only designated members

General Conversation
	Doctor questioning insurance benefits?
	6 Ways To Target Seniors More Effectively In Digital Marketing
	Who is the Client?
	Schueler Seminar from NAHAC – Free CEs
	Living Will
	Long Haul COVID – Podcast and Resources now online
	No Surprises Act Podcast is Viewable Online
	The art of communication
	PACB Test Preparation
	Who Cares? Disagreeing with the Grammar Police
	UTIs and Urine Bacteria in Aging: How to get the right diagnosis
	Long Covid experts
	Free Ebook: Dear Loved One
	Article on NPR: State Funded Patient Navigators
	NYT discusses Patient Advocacy
	PACB Test Overview?
	Do you use Gmail?
	Dental Insurance

+ADL Forum*
	Media Request – United Healthcare / Linkwell Health
	Media Request - Hospital Financial Assistance
	Needy Meds
	Surprise Medical Bills Are Now Illegal, but are they?

Medical Billing & Claims SIG Forum*
	Reminder: No advocate requests in General Forums
	No Surprises Act – Also protects the uninsured!
	Kaiser’s Bill of the Month
	Unique Scenario regarding Advanced Beneficiary Notice (ABN)

APHA Academy 100 Days to Launch (WS 2022)*
	Lesson 15 – More Marketing Fundamentals
	Lesson 16: Intro to Web Basics for Advocates
	Lesson 13 is Ready: Getting Started with Marketing
	Lesson 14: Marketing – Target Audiences, Messaging, and Choosing a Niche

Go forth and advocate.
Have a great week!

The Alliance of Professional Health Advocates

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