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Client Acquisition: Converting Callers to Clients

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Your phone rings, and you find a prospective client on the other end, hoping you can help them with your advocacy skills. After a long and friendly conversation where you show them just how helpful you can be, the two of you hang up the phone – and you never hear from them again.

What went wrong? You were so sure you’d work well together! Do they think your prices are too high? (They aren’t.) Could they not see how helpful you were? (You were too helpful.) Why won’t they sign your contract and pay you for the work?

The answers to these questions will very likely surprise you! And, the information you need to provide to them so they’ll engage in business with you, even though they may not ask, may surprise you even more.

Spend less than two hours with this course, and

  • You’ll know exactly what to say, when, and how to say it to improve your chances of acquiring a new client.
  • You’ll know how to answer the question, “How much do you charge?”, even when you don’t yet know the answer.
  • You’ll better understand objections, and how to overcome them in a call.
  • You’ll find a useful and very specific, effective call format for contracting and getting paid.

Course Content

Lesson 1: Overview – What You Can Expect From This Course
Lesson 2: Analysis of a Typical Call
Lesson 3: Understanding the Caller’s Mindset 1 Quiz
Lesson 4: The Don’ts: What to Avoid – and Why 1 Quiz
Lesson 5: Preparing for Successful Calls (Review of Tools)
Lesson 6: Your Successful Call Format
Lesson 7: Call Review and Last Notes 1 Quiz
Lesson 8: Downloads, Resources, and QRG (Quick Resource Guide)
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