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This Week's APHA Agenda
Miss a week. Miss a lot!
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Easier said than done, of course! Where do you begin?
How do you decide what to do? And then, how do you do
it? Often we look to traditional service marketing tactics like building a website, sending a regular newsletter, doing some public speaking, or running an ad in your community newspaper. They are a great start! But sometimes we need something “more.” “Guerrilla Marketing” describes more non-traditional marketing tactics; steps you can take to get your target audiences to take notice, perhaps to be pleasantly surprised, and which should, ultimately, make your phone ring more frequently with potential business. Nancy Ruffner, APHA member, has been in advocacy practice for seven years. When she started, she didn’t know much about marketing, but knew she needed potential clients to think of her when they needed the services she could provide. Today she has a thriving advocacy practice – with a few interesting twists to her approach, and to her marketing. Trisha Torrey, director of APHA, and author of two marketing books for advocates and care managers, has also employed some more guerrilla-like marketing tactics over the years. Listen in on this conversation with Nancy and Trisha to better understand the guerrilla thinking process and how to get started with promoting your practice using these more unusual tactics. |
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 You may register on the day of the call until 4 hours prior to the call. Register for this call. |
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Connect with Anne! Combating Burnout Thursday, September 10 <- this week! Our norms are in jeopardy, while patients are being held responsible for their care and the cost of their care resources are limited causing the emotional intensity of our work to escalate. All of these factors can lead many to experience burnout. Connect with Anne to discuss what burnout is, how to recognize it and strategies to help you can put into place to address it. Meet Anne, and learn more about Connect! with Anne calls. |
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Register early! A reminder that we limit registration for Connect! with Anne calls. Registration will close as soon as we reach capacity. Register for this call. |
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One (1) CE for BCPAs
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This handbook along with the workbook took me step by step beginning with a core understanding my own strengths. All of the details that we could easily miss when beginning this venture are covered. No reason to re-invent the wheel. Trisha Torrey has given us directions and a wonderful, strong base to build our business on. |
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| Covers all you need to know to start in private practice as a health advocate and get a good start. It doesn't shunt off financial and business requirements amidst a plethora of hype. This book is just what I needed. | ||
| Excellent book and I highly recommend to anyone starting a new business of any kind. Trisha writes with whimsy and fact and once you start you can't put it down. LOTS of wonderful how-to's. She takes you from how to develop your thoughts about your business to the marketing of your business. I can't say enough positives about this book. If you're thinking about getting this...GET IT! | ||
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Learn more about
The Health Advocate’s Start and Grow Your Own Practice Handbook Take advantage of your APHA Discount from here! |
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