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This Week's APHA Agenda
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Often we look to traditional
service marketing tactics like building a website,
sending a regular newsletter, doing some public
speaking, or running an ad in your community newspaper.
They are a great start! But sometimes we need something
“more.” “Guerrilla Marketing” describes more non-traditional marketing tactics; steps you can take to get your target audiences to take notice, perhaps to be pleasantly surprised, and which should, ultimately, make your phone ring more frequently with potential business. Nancy Ruffner, APHA member, has been in advocacy practice for seven years. When she started, she didn’t know much about marketing, but knew she needed potential clients to think of her when they needed the services she could provide. Today she has a thriving advocacy practice – with a few interesting twists to her approach, and to her marketing. Trisha Torrey, director of APHA, and author of two marketing books for advocates and care managers, has also employed some more guerrilla-like marketing tactics over the years. Listen in on this conversation with Nancy and Trisha to better understand the guerrilla thinking process and how to get started with promoting your practice using these more unusual tactics. |
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 You may register on the day of the call until 3 hours prior to the call. Register for this call. |
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Connect with Anne! Combating Burnout Thursday, September 10 Our norms are in jeopardy, while patients are being held responsible for their care and the cost of their care resources are limited causing the emotional intensity of our work to escalate. All of these factors can lead many to experience burnout. Connect with Anne to discuss what burnout is, how to recognize it and strategies to help you can put into place to address it. Meet Anne, and learn more about Connect! with Anne calls. |
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Register early! A reminder that we limit registration for Connect! with Anne calls. Registration will close as soon as we reach capacity. Register for this call. |
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Register Now! 
100 Days to Launch Your Practice All Online Learning • Begins September 8 Learn More and Register Here Join the fun! |
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This is a great marketing book that is exceptionally organized, easy to understand and includes exceptional advice. The specific marketing strategies on public relations, creative ideas on developing and defining your brand and the wonderful resource list at the end of the book are just a few reasons why I love and recommend this book. |
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| While the information in the book is basic - good for someone with no business experience - it also lays out a concrete path of 'must do' tasks for anyone starting a private healthcare advocate business and keeps you on track. | |||
| This book is well written, well organized, and contains valuable information for businesses in this field. I recommend it without reservation. | |||
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Learn more about
The Health Advocate's Basic Marketing Handbook Take advantage of your APHA Discount from here. |
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TBI Expert Needed for Curriculum Development
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