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The Alliance of Professional Health Advocates
Find action tips to help you improve your service and outreach to clients.
A newsletter for AdvoConnection Directory members only? Yes!
Learn more below.*
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Directory Search News |
| SEARCH is your friend. It's the way potential clients find you in the AdvoConnection Directory, in Google, Bing, or other online directories. Learning and implementing as many SEO (Search Engine Optimization) tactics as possible makes you much more findable. | |
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Search in the AdvoConnection
Directory has been updated! In early January, we made a number of updates to the way the search works in AdvoConnection. We did this for two reasons; first, to increase our reach in search engines (SEO optimizations), and then, specifically, to make it easier for AdvoConnection visitors to find YOU. There are now 4 different searches a visitor can do. We encourage you to: 1. Log in to the search as if you were a searcher. 2. Try each kind of search to see if and where you show up. Here's a screenshot of the search page: |
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We anticipate some of you
will find that you do not show up in the state you live
in. And we
know why! It means you missed the
instructions from April 2020 which suggested you add
this information to a special place in your directory
listing. Do you need another copy of that email with all the instructions for this update? Send an email to admin@aphadvocates.org and ask for the "State or Province Update Email." We'll return it to you right away. | |
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Reaching Your Target Audience |
| We're always looking for ways individual independent advocates can successfully market to their target audiences. | |
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During the early days of COVID,
we reached out to +ADL APHA members to see if they would
be interested in blogging on the AdvoConnection blog. The invitation was well received and many of you took us up on it! Then we saw how well these posts worked for marketing to patients. You can see many of these posts beginning here. So we're opening the AdvoConnection blog doors to you again. Do you have a post to share on the AdvoConnection blog? Here are the guidelines: |
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| • | < 750 words |
| • | Any topic of general interest to patients that helps them identify a problem with the healthcare system AND shows them the value of working with a private patient advocate. |
| • | Your post cannot have been posted elsewhere - not on your website or your blog, or anyone else's. (This is for SEO purposes. Search engines don't like redundancy.) |
| • | Don't worry about images or illustration. We'll find those, and we'll post your writing to the web, citing you and linking to your directory profile. We'll further include links to your post in an upcoming APHA Agenda (Tuesday newsletter that goes to all members.) |
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If you are ready to share
YOUR post,
just send it to us in an email. We'll review and
determine if it's ready for posting. Please note: We reserve the right to accept or reject any post for any reason. We may also edit it for brevity and readability. We hope to hear from you soon! |
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