APHA 's +ADL Update
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+ADL Action Newsletter head
 
February 2022
 
A quarterly update for +ADL members of
The Alliance of Professional Health Advocates

Find action tips to help you improve your service and outreach to clients.
 
What's this? 
A newsletter for AdvoConnection Directory members only? Yes!
Learn more below.*
 
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links image Directory Search News
  SEARCH is your friend. It's the way potential clients find you in the AdvoConnection Directory, in Google, Bing, or other online directories. Learning and implementing as many SEO (Search Engine Optimization) tactics as possible makes you much more findable.
   
Search in the AdvoConnection Directory has been updated!

In early January, we made a number of updates to the way the search works in AdvoConnection. We did this for two reasons; first, to increase our reach in search engines (SEO optimizations), and then, specifically, to make it easier for AdvoConnection visitors to find YOU.

There are now 4 different searches a visitor can do
We encourage you to:
1.  Log in to the search as if you were a searcher.
2.  Try each kind of search to see if and where you show up.

Here's a screenshot of the search page:
   
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  We anticipate some of you will find that you do not show up in the state you live in.  And we know why!  It means you missed the instructions from April 2020 which suggested you add this information to a special place in your directory listing. 

Do you need another copy of that email with all the instructions for this update?  Send an email to admin@aphadvocates.org and ask for the "State or Province Update Email."  We'll return it to you right away.
   
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calendar image  Reaching Your Target Audience
  We're always looking for ways individual independent advocates can successfully market to their target audiences. 
   
During the early days of COVID, we reached out to +ADL APHA members to see if they would be interested in blogging on the AdvoConnection blog.

The invitation was well received and many of you took us up on it!  Then we saw how well these posts worked for marketing to patients. You can see many of these posts beginning here.

So
we're opening the AdvoConnection blog doors to you again.

Do you have a post to share on the AdvoConnection blog?  Here are the guidelines:
< 750 words
Any topic of general interest to patients that helps them identify a problem with the healthcare system AND shows them the value of working with a private patient advocate.
Your post cannot have been posted elsewhere - not on your website or your blog, or anyone else's. (This is for SEO purposes. Search engines don't like redundancy.)
Don't worry about images or illustration. We'll find those, and we'll post your writing to the web, citing you and linking to your directory profile. We'll further include links to your post in an upcoming APHA Agenda (Tuesday newsletter that goes to all members.)
 
If you are ready to share YOUR post, just send it to us in an email. We'll review and determine if it's ready for posting.

Please note: We reserve the right to accept or reject any post for any reason. We may also edit it for brevity and readability.

We hope to hear from you soon!
 
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Have you updated your directory listing lately?

Did you know that if search engines (like Google or Bing) determine that you haven't make any updates in awhile, they will begin to ignore you? Truth!

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Log in today to update your profile!
 
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AMH image 
This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not.

You’ll learn to
develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so.

You’ll learn how to
strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online.  
     
  Learn more about
The Health Advocate's Advanced Marketing Handbook


Take advantage of your APHA Discount from here.
 
 
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NEW!

*+ADL Action

is a newsletter designed with professional independent advocates in mind.
It will be issued
quarterly, and will bring you news and ideas that are specific to those who are already building practices in service to patients, caregivers, and their loved ones.

We invite suggestions for +ADL Action, too!

Prefer not to receive this +ADL Action? 
While we hope you find value in the ideas here,
we know it's "one more thing." 

Opt-out instructions are found below.
 
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The Alliance of Professional Health Advocates

APHA logo

You've received this newsletter because you have earned it
as an APHA member who is listed in the AdvoConnection Directory.

If you prefer not to receive +ADL Action,
please notify us by email:  hit REPLY and mark REMOVE in the subject line.
This will not remove you from other APHA notices.