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Lesson	Topics Covered
Lesson 25: (Last Live Lesson) Let's Launch!	Lesson 25: Let's Launch! Our last shared time together covered some loose (but important!) ends including concepts like scope creep, MVPs (minimum viable product), paralysis of analysis, imposter syndrome, and more. Your course evaluation, and contact information for ongoing cohort zoom meetings is also linked from this page.
Week 13: Lesson 24: An Advocate's Best Practices	Lesson 24: An Advocate's Best Practices It’s time to pull together all the pieces we’ve learned about starting and building an advocacy practice in our just-short-of-100-days working together. In this lesson, we'll cover an overview of best practices in a variety of aspects of practice, we'll review your original goals (the ones you created in our first lessons), and we'll figure out your gap analysis.
Week 13: Lesson 23: An Advocate's Workflow	Lesson 23: An Advocate's Workflow This lesson focuses on workflow – what happens first, then next, then next, through every aspect of your practice? Do those steps need to take place in a specific order? Or are they more like a checklist of things to do? This lesson will teach you how to create your own tools for managing your workflow, YOUR way, for YOUR practice.
Week 12: Lesson 22: Public Speaking	Lesson 22: Public Speaking Now that you understand why becoming known as an expert is a good tool for your client acquisition, and how to use PR to gain some expert-reputation traction, let’s look at public speaking as one of THE most important tactics for meeting that goal, and why it’s so powerful for your marketing efforts.
Week 12: Lesson 21: Becoming the Expert, Using PR (Public Relations)	Lesson 21: Becoming the Expert, Using PR (Public Relations) This lesson makes the case for becoming an expert; going public with your expertise. Why it’s worthwhile, and how to do it, including getting started with public relations: what that is, and the easiest ways to use it. We’ll also be setting the stage for public speaking (which will be covered in our next lesson.)
Week 12: Lesson 20: Elevator Pitches and Narratives	Lesson 20: Elevator Pitches and Narratives Now that we understand messaging and how to frame it for our audiences, focusing on both trust and peace-of-mind, we will develop two tools that make it very easy for us to respond to questions about our profession and our work: elevator pitches and narrative.
Week 11: No Lesson	Enjoy your holiday break!
Week 10: Lesson 19: Live Lesson #3 (Review)	Lesson 19: Live Lesson #3 Lots of review: Insurance for your practice, legal considerations, and lots of marketing. We answered many questions.
Week 9: Lesson 18: Blogging and Social Media {assignments due November 14)	Lesson 18: Blogging and Social Media Two more vitally important web marketing tactics for advocates: blogging, and social media, are covered in this lesson. Plus we’ll look at a few simple (and not-so-simple) additional web tactics to use, too.
Week 9: Lesson 17: Newsletters and Email Address Collection {assignments due November 14)	Lesson 17: Newsletters and Email Address Collection Now that you’ve got a better understanding of web marketing, your website, and SEO, it’s time to think about expanding your use of the web for other forms of outreach, too. This lesson will cover collecting email addresses (potential clients!), and then using an e-newsletter as an inexpensive and effective form of marketing.
Week 8: Lesson 16: Introduction to Web Marketing and SEO {assignments due November 7)	Lesson 16: Introduction to Web Marketing and SEO This lesson is a deep dive into the best practices for an advocate’s use of the web for marketing. We begin with a concept that’s vital to all businesses to ensure that Google and other search engines will treat you favorably. “Favorably” refers to SEO – Search Engine Optimization – which, when done well, puts you at the top of the list of search results.
Week 8: Lesson 15: Branding and Overcoming Objections {assignments due November 7)	Lesson 15: Branding and Overcoming Objections Lesson 15 will expand on marketing tools. Branding may not be what you think it is! And overcoming objections is something most advocates run into every day.
Week 7: Lesson 14: Marketing – Target Audiences, Messaging, and Choosing a Niche {assignments due October 31)	Lesson 14: Marketing – Target Audiences, Messaging, and Choosing a Niche Lesson 14 will continue with the very basics of marketing. We will focus on developing a niche, choosing your target audiences and formulating messages for those audiences (to compel them to contact, then contract with you).
Week 7: Lesson 13: Client Acquisition – Getting Started with Marketing {assignments due October 31)	Lesson 13: Client Acquisition – Getting Started with Marketing Now that we understand how to discuss our work with potential clients, and how to develop an assessment and estimate, it's time to look at how they actually know to contact us. That's marketing - so let's get started with marketing!
Week 6: Lesson 12: Client Assessments and Estimates {assignments due October 24)	Lesson 12: Client Assessments and Estimates Once you’ve engaged a potential client on the phone, it’s time to get down to business to deliver what you've promised. Your next step will be developing a plan and an assessment, then producing an estimate.
Week 6, Lesson 11: Get Started with Client Acquisition: Carrying on the Conversation {assignments due October 24)	Lesson 11 - Get Started with Client Acquisition: Carrying on the Conversation Now that you are ear to ear (or face to face) with a potential new client, how do you carry on the conversation to convince them to sign your contract and pay you for your work?
Week 5: Live Lesson 2, plus Insurance and Legal Considerations {assignments due October 17)	Live Lesson #2 Lesson 9 - Insurance for Your Practice Lesson 10 - Legal Considerations A lot to cover this week including some excellent questions asked during our Live Lesson.
Week 4: Lesson 7: Setting Your Prices {assignments due October 10)	Time to Set Your Prices! Please complete all your lessons to this point to prepare for next week's Live Lesson.
Week 3: Lessons 5 and 6: Ethics and Financial Basics (assignments due October 4)	Two Lessons this week: Lesson 5 is Ethics Lesson 6 is real nitty gritty (and everyone's favorite! 😉 ) Financial Basics Both are important foundational lessons for all advocates, and especially advocacy practice owners.
Week 2: Lesson 4 Early Decisions (assignments due Sept. 27)	Lesson 4 begins your journey to make real-world decisions for your new practice. Early Decisions the stuff a business plan is made from! We'll walk through the kinds of decisions they are, options, and we'll record them.
Week 2: Lesson 3 Setting Your Goals (assignments due Sept. 27)	Dates and Times are now listed for our additional 3 live lessons. Plus: Lesson 3 This week is about setting your goals. As Yogi Berra said, "If you don't know where you're going, how will you know when you get there?
Week 1: Lessons 1 and 2 (assignments due Sept. 20)	Includes the video of our Live Lesson #1. Plus, you'll be doing your personal assessment - are you ready for independent advocacy?
Pre-Program Prep and Assignments (due September 10)	Questionnaire, setting up live meetings, introduce yourself